For example, using a cookie-free domain saves bandwidth and reduces the amount of time it takes for web requests to be processed. Overall, it improves the website’s performance, which has a positive impact on search engine optimization (SEO). However, keep in mind that cookies and cache are two different terms and have nothing in common. Who gets served first in a coffee shop if you buy a cappuccino and your friend wants a single shot of espresso? Adding milk and milk foam may likely extend the time it takes for your cappuccino to be prepared. That doesn’t mention the fact that preparing cappuccinos is a skill. Just like ordering your morning cup of coffee, cookie-free domains allow you to get straight to the point. While a cappuccino may be served in less than a minute, a site that stores HTTP cookies takes longer to load. Also Read: Why Website Speed And Performance Matters?

Are HTTP Cookies necessary for a website to function properly?

HTTP cookies are text files that are kept on a user’s computer and include information about the user’s web browser activity. To keep track of which pages have been visited and if the user has signed in, these cookies save information about the user’s activity on a particular website. Users that visit yahoo[.]com will receive HTTP cookies when they request movies, photos, or any other type of material from the site’s domain. However, in other cases, cookies are not required. Users can choose whether or not to accept cookies when they visit a website. Cookie-free domains can’t function without at least a rudimentary grasp of HTTP cookies.

This would be a waste of bandwidth for a site that simply serves static information; hence, HTTP cookies are superfluous. As a result, cookie-free domains, such as yimg[.com], are used to host static material on websites. The first thing you’ll notice upon visiting yahoo[.]com is the logo above. When a cookie-free domain is used, the logo may take a long time to display. Instead, the web page’s overall appearance and performance may be negatively affected because of the absence of a logo.

The use of cookie-free domains for static content is preferred by website owners for its numerous advantages. As a result, it minimises network traffic, as there are no extraneous cookies included in requests. In addition to making static content load quickly, using cookie-free domains improves website speed. It’s crucial to keep in mind that faster loading times are helpful for SEO since they boost client satisfaction. As a result, you may discover that establishing cookie-free domains is one of the best ways to boost your SEO rankings. Here’s an example, as shown in the video player below.

Using cookie-free domains on your website is a two-pronged approach: You can utilise a content delivery network or a separate cookie-free site (CDN). As an example, with WordPress, you may establish a subdomain and redirect all of your static content to it, such as “static[.]example[.com].” Depending on the nature of your website’s static content, you may need to obtain a distinct domain name. Instead, you may want to look into a CDN option that allows you to block cookies from being stored on your device. Browsers will not be able to receive cookie response headers when this functionality is activated

Conclusion:

Cookie-free domains may not be relevant from the standpoint of an end-user. However, if you see improved loading speeds on previously sluggish websites, it may be because those sites are using cookie-free domains.